Pelican

Pelican

GCR


Pelican

GCR

GCR

Project Overview

Project Overview

Pelican Golf Car Rentals sought a professional facelift and engaging online presence that would effectively promote their golf cart rental services. The goal was to revamp the existing website that not only showcased their offerings but also facilitated easy bookings for users.

Role
Software
Project Overview

Pelican Golf Car Rentals sought a professional facelift and engaging online presence that would effectively promote their golf cart rental services. The goal was to revamp the existing website that not only showcased their offerings but also facilitated easy bookings for users.

Role
Software

Objectives

Objectives
Objectives
  • Enhance User Experience: Create an intuitive navigation system to help customers find information quickly.

  • Boost Online Bookings: Implement a seamless booking process to increase conversions.

  • Mobile Optimization: Ensure the website is fully responsive for users accessing it via smartphones and tablets.

  • Brand Representation: Capture the enjoyment and relaxation of golf cart rentals through the design. This includes refreshing the company logo as well.

  • SEO Optimization: Focus on implementing targeted strategies to enhance the performance of PGCR in search engine results.

Design System

Design System
Design System

The design system for Pelican Golf Cart Rentals was a cohesive framework that enhanced user experience through a clean and modern aesthetic. It incorporates a well-defined color palette inspired by coastal themes, utilizing a soft sunset theme to evoke a sense of leisure and fun. Typography is carefully chosen for clarity and readability, ensuring information is easily accessible and timeless. Consistent use of buttons, corner radius, icons, and spacing throughout the site creates a seamless navigation experience, while responsive design principles ensure optimal device performance. This system reflects the brand's identity and prioritizes usability, making it easy for customers to explore rental options and book services efficiently.

Brand Colors
  • White

    #FFFFFFF

  • Grey 007

    #D1D1D1

  • Grey 012

    #9C9C9C

  • Prime Yellow

    #FFB800

  • Peachy Keen

    #FF9B7B

  • Brick

    #C8694A

  • Black

    #1E1E1E

Brand Colors
  • White

    #FFFFFFF

  • Grey 007

    #D1D1D1

  • Grey 012

    #9C9C9C

  • Prime Yellow

    #FFB800

  • Peachy Keen

    #FF9B7B

  • Brick

    #C8694A

  • Black

    #1E1E1E

Favicon

Favicon

Font

Font

  • Aa

    Poppins

    84px

  • Aa

    Poppins

    72px

  • Aa

    Poppins

    48px

  • Aa

    Poppins

    32px

  • Aa

    Poppins

    24px

  • Aa

    Poppins

    18px

  • Aa

    Poppins

    12px

Logo Design

Logo Design

Key Features

Key Features
Key Features
  • Efficient Reservation Process: Incorporated a user-friendly web-based booking form with calendar features and transaction handling.

  • Adaptive Layout: Guaranteed universal device compatibility, developing designs for web, tablet and mobile.

  • Extensive Golf Cart Profiles: Developed in-depth pages for every golf cart, showcasing images, details, cost, and availability.

Results

Results
Results

Heightened Traffic: The website experienced a surge of more than 10 times its 2023 traffic shortly after the new experience launched in April 2024.

Higher Conversion Rates: Pelican Golf Cart Rentals received 2-3X their vacation months revenue than the year prior, attributed to the improved user journey and booking process.

Positive User Feedback: The client and their customers expressed satisfaction with the site's new design and ease of use, highlighting its effectiveness in meeting their needs.

Conclusion

Conclusion
Conclusion

The redesign of Pelican Golf Car Rentals’ website successfully achieved its objectives of enhancing user experience and driving online bookings. The modern, responsive design not only improved usability but also strengthened the brand's appeal, positioning Pelican Golf Car Rentals for continued growth in the competitive rental market.

Website curated with coffee in hand. ☕

All Rights Reserved© — Blake Brewer | 2024