Movement

Movement

AV

Movement


AV

AV

Project Overview

Project Overview

Movement, a company specializing in audio/visual design and installation, approached me to create a comprehensive brand identity and online presence that reflects their innovative and technical expertise. They sought a logo and website that would not only showcase their services but also resonate with clients looking for sleek, high-quality audio/visual solutions.

Role
Software
Project Overview

Movement, a company specializing in audio/visual design and installation, approached me to create a comprehensive brand identity and online presence that reflects their innovative and technical expertise. They sought a logo and website that would not only showcase their services but also resonate with clients looking for sleek, high-quality audio/visual solutions.

Role
Software

Objectives

Objectives
Objectives

In this project, I focused on designing a logo that captures the essence of “Movement” — dynamic, modern, and forward-thinking. The website’s user interface and experience were crafted to ensure a seamless, informative journey, with a minimalist aesthetic that emphasizes Movement’s unique value and high-end services. Each element of the website, from the design layout to the content structure, was tailored to engage potential clients and reflect the high standards of quality and innovation that Movement brings to every project.

Design System

Design System
Design System

At Movement, the design system enhances user experience with a sleek, modern aesthetic inspired by warming earth hues. The soft color palette creates a sense of leisure, while clear typography ensures easy readability. Consistent elements like buttons, icons, and spacing provide smooth navigation, and responsive design guarantees optimal performance on any device. This system reflects our brand identity and prioritizes usability, making it easy for customers to explore services with a friendly invitation to contact the company for more information.

Brand Colors
  • White

    #FFFFFFF

  • Gray 05

    #9C9C9C

  • Cream

    #E0BB9B

  • Mocha

    #A27B5C

  • Coffee

    #6C2727

  • Black

    #000000

Brand Colors
  • Gray 05

    #9C9C9C

  • White

    #FFFFFFF

  • Cream

    #E0BB9B

  • Mocha

    #A27B5C

  • Coffee

    #6C2727

  • Black

    #000000

Favicon

Favicon

Font

Font

  • Aa

    Poppins

    84px

  • Aa

    Poppins

    72px

  • Aa

    Poppins

    48px

  • Aa

    Poppins

    32px

  • Aa

    Poppins

    24px

  • Aa

    Poppins

    18px

  • Aa

    Poppins

    12px

Logo Design

Logo Design

Key Features

Key Features
Key Features
  • Movement in the Name: I incorporated movement at first glance of the website to convey the concept of adjustable audio sliders, similar to those found on an audio soundboard.

  • Adaptive Layout: Guaranteed universal device compatibility, developing designs for web, tablet and mobile.

Conclusion

Conclusion
Conclusion

In conclusion, this project for Movement successfully delivered a cohesive brand identity through a thoughtfully designed logo and a fully responsive website. By utilizing warm tones and ensuring compliance with accessibility standards, I created an inviting user experience for all visitors. Additionally, I custom-built a contact form that seamlessly integrates with Formspark for efficient form submissions. Overall, this project reflects a commitment to both aesthetic appeal and functionality, positioning Movement for continued success in its digital presence.

Home

Home

Home

Website curated with coffee in hand. ☕

All Rights Reserved© — Blake Brewer | 2024